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Red Robin Executive Vice President & Chief Concept Officer Jonathan Muhtar Said, “As We’ve Seen With Our Most Recent Promotions, Which Exceeded Our All-time Lto Sales Records, We Have Been Able To Develop New, Creative Menu Items That Are Enticing To Our Guests.” We Aimed To “Put Our Own Spin On Flavours Our Guests Already Know And Love” With Our Steakhouse Summer.
The Short-lived Steakhouse Summer Menu Lineup Is Now Available For Dine-in, Takeout, And Delivery At Participating Restaurants Around The Country:
A.1.® Sauce Glazed Fire-grilled Beef Burger Topped With Black-peppered Bacon, Cheddar Cheese, Crispy Onion Straws, Garlic Mushrooms, And Roasted Garlic Aioli On A Toasted Brioche Bun. This Is A Savory Steakhouse Burger. With Bottomless Steak Fries® On The Side.
Cheesy Steak Fries Loaded With Bacon Crumbles, Five-cheese Sauce, Shredded Cheddar Cheese, Diced Tomatoes, Diced Red Onions, And Sour Cream Are Known As Loaded Baked Potato Fries.
For Diners Who Want To Elevate Their Meals, Red Robin Has Added Some Delectable New Dessert And Beverage Options In Addition To The Steakhouse-themed Menu Items:
Bacardi® Superior Rum, Orange Juice, Pineapple Juice, Coconut Syrup, And Grenadine Make Up The Paradise Punch. Cherry With An Orange Wedge As Decorations
Everything And Pumpkin Spice Nice Milkshake: Creamy Vanilla Soft Serve Blended With Pumpkin Spice, Caramel, And Milk (Only Available August 8th For A Limited Time). Whipped Cream, Caramel Sauce, And A Shake Of Pumpkin Spice Are Added As Garnish.
A Shot Of Fireball® Cinnamon Whisky Is An Option. Red Robin Gives You All The Fulls This Summer, Whether You Want Steakhouse Flavours Between Two Buns Or Cool Drinks To Cool You Down. Please Visit Red Robin.com/steakhouse-summer For More Details On The New Limited-time Menu Options Or Download The Red Robin Mobile App.
The Casual Dining Restaurant Chain Red Robin Gourmet Burgers, Inc. Was Established In 1969 And Now Operates Under The Trade Name Red Robin Gourmet Burgers And Brews Via Its Wholly-owned Subsidiary, Red Robin International, Inc. We Think That Nothing Brings People Together Like Burgers And Good Times Around The Table, And Red Robin Is The Best At Creating Lasting Connections Over Delectable Meals. In A Casual, Playful Environment, We Serve A Variety Of Burgers And Mainstream Favorites To Guests Of All Ages.
Red Robin Serves A Wide Variety Of Salads, Appetisers, Entrees, Desserts, Signature Drinks, And Donatos® Pizza At Certain Locations In Addition To Its Extensive Burger Menu. With Online Ordering Available For Takeout, Delivery, And Catering, You Can Now Easily Enjoy Red Robin Anywhere. You Can Also Download Our New App For Simple Customization, Access To The Red Robin Royalty® Dashboard, And More. More Than 520 Red Robin Restaurants, Including Those Run Under Franchise Agreements, Are Located Across The United States And Canada. Red Riben
The Return Of Bonus Bucks For The Holidays! Spend $25 On Red Robin Gift Cards With A Holiday Theme, And Get A $5 Bonus Buck For Yourself. Send An Electronic Gift Card Or Stick With Tradition This Season And Mail A Physical Gift Card. By Giving These Ideal Stocking Stuffers And Enjoying A Little Something For Yourself, You’ll Make Santa’s Nice List. Details Here.
Any Day Of The Week, Red Robin Is A Great Place To Go For A Delicious Meal. The Red Robin Menu At This Well-known Restaurant Chain Offers A Variety Of Options, Including Burgers, Chicken Sandwiches, Salads, Appetisers, And Desserts.
Any Day Of The Week, Red Robin Is A Great Place To Go For A Delicious Meal. The Red Robin Menu At This Well-known Restaurant Chain Offers A Variety Of Options, Including Burgers, Chicken Sandwiches, Salads, Appetisers, And Desserts.
I’ve Tried A Lot Of The Menu Items, So It’s Difficult For Me To Choose Just One. Fortunately, I Can Provide You With A Number Of Recommendations For Red Robin’s Top Dishes.
With Cheese, Bacon, And Barbecue Sauce, It’s A Traditional Hamburger. It’s Always Perfectly Prepared And Quite Tasty.
I Advise Anybody Looking For A Fantastic Red Robin Meal To Have This Burger.
Beef, Bacon, Cheese, Barbecue Sauce, And A Toasted Bun Are Among The Ingredients. One Of My Favourite Condiments Is Barbecue Sauce, And This Sauce Has A Nice Kick To It.
Every Time I Want A Well-done Burger, The Chefs Always Deliver. Burgers Are Delicious Here Since The Buns And Vegetables Are Always Fresh.
13 Crispy Onion Rings That Melt In Your Mouth Are Included With Your Order.
Dip Them In The Delicious Ranch Or Campfire Mayo. The Campfire Mayo Is My Favourite.
Because It’s So Delicious, I Sometimes Even Put This Mayonnaise On My Burger. Even Though I Prefer Fries, These Onion Rings Sometimes Have Me Eat Them With My Burger.
I Sometimes Have To Indulge Since This Is One Of The Few Places That Serves Onion Rings The Way I Like.
Red Robin Is Not The Only One Who Can See Where Things Went Wrong Over The Summer. Paul Murphy, The Ceo, Made The Decision To Borrow A Page From The Fast-food Playbook As The Company Entered Its Seventh Calendar Year After Finishing Its Sixth. Murphy, A Former Executive Chairman Of Noodles & Company And A High-ranking Official At Del Taco And The Einstein Noah Restaurant Group, Was Familiar With This Particular Chapter.
Due To Inflation And The Looming Threat Of A Recession, Consumer Confidence Has Recently Been On A Rocky Path. According To Mobile Location Analytics Platform Placer.ai, The Full-service Industry As A Whole Had A 4% Decline In Overall Visits In June. Revenue Management Solutions Discovered Almost Identical Data At -4.3 Percent.
The Ltos Of Red Robin Were Doing A Driving Inspection. Its Same-store Sales Increased 6.7 Percent Year Over Year In The Second Quarter (4.1 Percent Compared To 2019), But 9.6 Percent Of It Was Due To Checks. Guest Traffic Dropped By 2.9%. The Price Increase Was 6%, The Menu Mix Was 3.7%, And The Decrease From Higher Discounts Was 0.17%.
Therefore, Murphy, Who Is Retiring On September 6 And Will Be Replaced As Ceo By Former Texas Roadhouse Ceo Gj Hart, Saw The Ceiling Ahead Even As Ltos Pushed Spend Higher To Cover Traffic Losses. Since We Believed That Consumers Were Feeling Squeezed By Inflation, “We Had To Address The Value Part,” He Said.
Comps Were Recorded As Follows: 11.6% In P-5, 7.6% In P-6, And 1.7% In P-7.
This Is Where Murphy’s Background In Quick Service Restaurants Was Useful, Especially With Brands Like Del Taco That Have Historically Relied Heavily On A High-low Menu Strategy. Red Robin Introduced A $10 Gourmet Meal Offer At The End Of Its P-7 Shift (Late June). According To Murphy, Doing So Gave The Company A Chance To “Showcase The Value Of Red Robin.”
The Deal Consists Of A Hamburger, Endless Steak Fries From The Brand, And An Unlimited Beverage From A Predetermined Menu. “It Has Served Us Well. Our Value Perceptions And Attitude Have Significantly Improved Throughout That Period, According To Murphy.
He Afterwards The Deal Has A High Potential Gross Margin And Doesn’t “Throw Away The Farm.” Customers Still Have Every Reason To Order Expensive Items So Red Robin Can Balance Promotions, Cfo Lynn Schweinfurth Interjected. Customers Often Add Items While Ordering The $10 Gourmet Meal. “Really, It’s About… Providing The Consumer With A Choice Regarding How They Wish To Spend Their Money,” Said Murphy.
Like Many Quick-serve Restaurants, Red Robin’s Marketing Plan Now Balances Traffic-generating Promotions Like The $10 Gourmet Meal Deal With More Expensive, Limited-time Offers. It’s A Topic Wendy’s Recently Discussed, As It, Too, Struggled With Declining Guest Counts While Posting Higher Top-line Growth. In The Second Half Of The Year, Wendy’s Prices Will Increase By Little Under 10% From The Previous Year.
Red Robin Is Unlocking The Value Door Using The High-low Strategy. The Chain Intends To Roll Out A Happy Hour Platform Throughout The Majority Of Its System Within A Few Weeks. Additionally, It Will Test Lunch Specials Later In The Fall.
From A Margin Standpoint, Murphy Said That Happy Hour Should Increase Liquor Sales. “So, We’re Looking Forward To It Because We Think It Can Continue To Strengthen Not Just The Brand’s Perception Of Value, But Also Its Margin Profile.”
The Ppa, Incremental Margin, And Attachment Were Driven By More Expensive Ltos. A Smokehouse Brisket Burger, Pineapple Upside-down Cake Milkshake, And Tequila Sunset Cocktail Were Among The Whiskey River Backyard Barbecue Lineup That Red Robin Offered In Q2. According To Murphy, It Was The Third Straight Lto Promotion To Achieve Record Sales Levels.
The Most Recent Lto Debuted In The Middle Of July And Builds On Steakhouse Flavours With Items Including The Savoury Steakhouse Burger, Loaded Baked Potato Fries, Two Alcoholic Beverage Options, And A Pumpkin Spice Milkshake.
The High-low Strategy Seems To Be Working. In Its Eighth Fiscal Period, Which Ended On August 7 (The First Stretch Of Q3), Red Robin’s Comp Sales Increased By 4%.
Murphy Anticipates Steady Trends On The Way To Whatever Is Next. Due To Our Value-based Propositions, Which Include Bottomless And A Relatively Low Average Check Of About $16, We Think We Are Better Positioned To Weather An Economic Downturn Than Many Competitors, Said Murphy.
The Digital Expansion Of Red Robin Before And Through Covid Has Changed The Company’s Strategy. This Contains How It Plans To Communicate Value Messages. Although The Chain Increased Marketing Compared To 2021, It Is Still Below 2019 Levels. However, Murphy Said That Most Spending Nowadays Is Digital, Which Is More Focused And Efficient. Additionally, It Uses Push Notifications, Automated Offers, And Guest Segmentation To Drive Engagement Levels To Watermark Levels.
As We Convey That Red Robin Is All About Creating Moments Of Connection For Friends And Family Across A Diverse And Multi-generational Demographic, We Are Also Supporting The Current Limited Time Offer And Value Message, He Said.
The Royalty Program At Red Robin Now Serves 10.7 Million Customers.
We Are Seeing Record Levels Of Customer Loyalty, According To Murphy, Who Credited Targeted Marketing And Improved Segmentation. This Has Automated And Customized Messaging Based On Past Purchases. Additionally, We Are Running Smarter Campaigns And Starting To Use Push Notifications To Drive Increased Engagement. We Are Always Making These Digital Assets Better, And We Just Included Automated And Push Notifications In Addition To Apple Pay And Google Pay Options.
Additionally, An Online Waitlist Feature Is Planned For 2022.
Red Robin Created An All-new Integrated Digital Ecosystem, Including A New Website, Mobile App, And An Improved Loyalty Program. Red Robin Now Has Over 650,000 App Downloads, An Increase From Over 400,000 During The Previous Quarter. Notably, Both Our Website And App Are Producing Higher Conversion Rates, According To Murphy.
Off-premises As The Chain Integrated Its Loyalty Programme Into Its App And Online Ordering Experience, Digital Channels Have Surpassed Physical Channels As The Majority Of Red Robin’s Sales Outside Of Its Four Walls (83 Percent In Q2). Q2 Was The Ninth Consecutive Quarter With Off-premises Dollars Exceeding Pre-pandemic Levels.
Third-party Delivery Accounted For 54.3% Of All Off-premises Sales, Followed By To-go (35.3%), Catering (6.3%), And White-label Delivery (4.1%).
The Company’s Total Revenue For The Second Quarter Increased 6.2 Percent To $294.1 Million, Up $17.1 Million Over The Prior Year.
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